We conduct surveys with a completely open approach. That means we ask open questions where the respondent can answer in either text or voice, rather than estimating their opionions on abstract scales or choosing between fixed alterantives. This means that we deliver deeper and more useful insights, improve the customer experience, and increase democracy. We also conduct trend- and social media analyses where we analyse everything that is written online about brands, products, and competitors.
Parlametric is the only company that offers this type of surveys, and over the years this has awarded us strong relationship and innovation prizes.