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Real-estate companies have huge amounts of customer input from various interactions such as customer service, surveys, and more. At the same time, it’s important for the company to acknowledge that specific housing areas, even specific houses, come with their own unique set of issues, challenges and opportunities. Being able to quickly address increasing issues or problems that suddenly pop up can make a big difference in creating a sustainable and attractive environment with happy residents.

Parlametric continuously analyzes the client’s customer service inputs, focusing on concrete areas of improvement. This is tracked over time and mapped to specific neighborhoods and houses. Issues can be handled early, and targeted improvements can be made, making it possible for the client to draw valuable insights from their own resident data in order to make data-driven decisions and investments.

Impact

  • Sentiment across different topics, neighborhoods and houses
  • Critical areas to focus on and make improvements to
  • Benchmarks over time

Areas with the most dissatisfaction

Comparing 2019 and 2020

The pandemic has shaped peoples’ living perceptions – people feel less dissatisfied with their own apartment, but more toward shared spaces.
Zooming in on maintenance we could pinpoint which specific subareas that increased the most, which were cleaning and yard care.