Prior to the European Parliament election 2019 the Swedish newspaper Sydsvenskan published two opinion analyses provided by Parlametric. We asked 1000 Swedes “What has made you most upset the past month?” and “When you and your friends discuss politics, what do you talk about?”.
Although the first question was not political, 70% of peoples’ answers had a political or societal theme – but in a much broader sense compared with the second question which had more stereotypical political answers. By clustering peoples’ answers we saw that certain types of individuals gravitated towards certain types of attitudes.
- 100% data-driven political opinion survey
- A non-political question can lead to more relevant insights compared to a political question
- People have a lot to say – let their thoughts and experiences out of the box